Senior Marketing Director · Creative & Digital Strategy
"Where creative vision meets measurable impact."
Open to Opportunities
Marketing Manager / Director
Professional Bio
I am a seasoned Senior Marketing Manager and Director with over a decade of experience building and scaling high-performing marketing teams. I specialize in bridging the gap between compelling creative direction and hard-hitting business metrics.
From executing multi-channel national campaigns in the mortgage industry to orchestrating enterprise email operations across healthcare brands, my background is rooted in comprehensive brand strategy, visual storytelling, and digital growth.
I hold a Bachelor's in Film & Digital Media from Baylor University, giving me a unique edge in both static design and video production environments. I thrive when empowering creative talent and aligning their work with high-level corporate objectives.
Core Competencies
Identity development and corporate positioning.
High-end collateral, environmental design, and physical media.
Managing in-house creatives, agencies, and cross-functional teams.
Multi-channel execution with $1.5M+ managed budgets.
Art direction, photography, and comprehensive visual systems.
On-set experience, grip, editing, and streaming content.
Enterprise operations utilizing platforms like Marketo.
Social media, SEO/SEM, and digital footprint growth.
Selected Work
A 40-page magazine-style homebuyer guide for the Select Series — covering community maps, floor plans, preferred lender inserts, and brand storytelling across 14 DFW communities.
View Flipbook
Patriotic full-wrap design for the Heroes Ranch F-250 Super Duty fleet — bold red, white & blue graphics communicating the organization's mission across every road in Texas.
Comprehensive builder partner pitch kit for the #1 new construction branch in the US — cover book, team roster spreads, builder program overview, and custom metal business cards for the senior lending team.
Multi-page branded loan product folder with tier information, process guides, and financial tools for loan officers.
Energy-efficient homebuilding feature brochure with detailed infographic-style layout highlighting 11 key material and technology advantages.
Complete branded padfolio/pocket folder system for luxury homebuilder including community maps, insert pages, and customer testimonials.
Career Timeline
CrossCountry Mortgage
Leading strategic advertising and marketing management for a top-15 national mortgage lender. Overseeing enterprise campaigns, branch-level support, and extensive digital and print collateral to equip loan officers nationwide.
Supreme Lending
Directed a diverse 10-person in-house team of marketing, video production, and design professionals. Oversaw $500K–$1.5M budgets, shaped comprehensive digital strategies across corporate and local levels, and led B2B/B2C streaming video content production.
Envision Healthcare
Managed a large-scale 25+ person team supporting 5 major healthcare brands (AMR, EmCare, AmSurg, Evolution Health). Drove heavy email platform development and execution via Marketo to optimize multi-brand communications.
Fresh Ink Marketing Agency
Orchestrated complex client relationships and managed a diverse network of 50+ creatives and subcontractors to deliver high-impact digital and print campaigns.
Crozier & Henderson Productions
Managed brand identity for over 50 homebuilders across multiple states (TX, CO, CA, OK). Handled strategic TV media buys leveraging Nielsen and Rentrak analytics.
Baylor University
Community & Purpose
Beyond my professional work, I've invested years volunteering my full creative skillset for Heroes Ranch — a Texas-based nonprofit retreat providing outdoor adventures and fellowship for injured military heroes, first responders, law enforcement, firefighters, paramedics, and their families.
Charity Golf Tournaments
Planned, designed, and executed multiple annual fundraising golf tournaments — from hole sponsor signage and event branding to mulligan packages, table toppers, and day-of logistics.
Poker Nights & Fundraising Events
Conceived and produced high-energy charity poker nights, managing all promotional materials, sponsorship collateral, and event branding.
Grand Openings & Groundbreakings
Coordinated full creative direction for high-profile grand opening and groundbreaking ceremonies — including signage, event materials, and brand presentation.
Vehicle & Equipment Wraps
Designed large-format vehicle wraps for the Heroes Ranch fleet — patriotic, mission-driven graphics produced at professional print quality.
Event Photography Direction
Directed on-site photography at fundraising and community events, ensuring coverage that told the organization's story across social media and donor communications.
Brand Identity & Print Materials
Developed consistent brand standards including metal business cards, A-frame signage, event parking guides, apparel mockups, and sponsor recognition materials.
Heroes Ranch is a recreational retreat based in Quitman, TX, dedicated to providing outdoor accessible family adventures and fellowship for injured, ailing, wounded, or disabled heroes — welcoming military, law enforcement, firefighters, paramedics, first responders, special needs families, and families of fallen heroes.
Recommendations
Endorsed by creative directors, managers, and long-term collaborators across marketing, video production, and brand strategy.
Brandon Roloff
Production Manager · CrossCountry Mortgage
Recent · 8+ years across 5 organizations
I've worked with Cameron for over 8 years across five different organizations, and in that time we've been part of hundreds of projects together — large-scale events with over 1,000 attendees, charity golf tournaments that raised well into the six figures, and multiple product launches across different companies.
No matter the setting, Cameron has always been someone I can trust to handle the creative side without hesitation. Whether the timeline is tight or the stakes are high, he takes ownership and delivers. He has a strong eye for design, but more importantly, he understands how the work fits into the bigger picture and what actually matters for the audience.
What's made him especially valuable over the years is how steady and dependable he is. He communicates clearly, works well with different teams, and keeps things moving forward without overcomplicating anything. On big projects with a lot of moving parts, that kind of consistency makes a huge difference.
He's also just a great person to work with day to day. Easygoing, professional, and someone people naturally trust. After working together this long, I can say without hesitation that I'd jump at the chance to have him on my team again.
Marcus Belmore
Head of Video · TNT Dental
September 2015 · Worked on the same team
Cameron is a fantastic asset to any creative project. He has a sharp eye for detail, excellent organizational skills, and an amazing work ethic. Even more importantly, his approachable, friendly presence puts customers and clients at ease, resulting in a workflow and client experience that is enjoyable and beneficial to everyone involved. Cameron is an amazing addition to any team.
Johnny Rutledge
Visual Artist & Creative Director of Multimedia
June 2015 · Managed Cameron directly
Cameron's unique set of skills make him valuable to any business. While he possesses design and organizational prowess, it's his ease with clients that impressed me the most. He presents himself with warmth and attention in every business setting — from the mailroom to the boardroom. I trusted him with clients on a daily basis and our department was better for it. He has the right combination of gumption, clout, and cleverness that I look for in a member of my team.
Currently open to new opportunities as a Marketing Manager or Director. Reach out to discuss how we can drive results together.